Question
JTBD theory explains the motivations of these people, whose "lifetime value" firms may seek to maximize. For 10 points each:
[10e] Name these people who contribute word-of-mouth advertising to businesses. These people's "satisfaction" is often measured in post-purchase surveys.
ANSWER: customers [or consumers or users or buyers or subscribers]
[10m] The STP strategy involves identifying these market subgroups, and then targeting and positioning. These groups of customers with shared characteristics are the subject of third-degree price discrimination.
ANSWER: segments [or market segmentation or customer segmentation]
[10h] Customer service innovations like an in-store restaurant, female sales clerks, and liberal return policies helped this historic Chicago department store attract and retain customers.
ANSWER: Marshall Field & Company [or Marshall Field's; reject "Marshall's"]
<Science - Other Science - Other Social Science>
Data
| Team | Opponent | Part 1 | Part 2 | Part 3 | Total |
|---|---|---|---|---|---|
| Centennial B | Yukon A | 10 | 0 | 0 | 10 |
| Uni School of Nashville A | Uni of Illinois Laboratory | 10 | 0 | 0 | 10 |
Summary
| Tournament | Edition | Exact Match? | Heard | PPB | Easy % | Medium % | Hard % |
|---|---|---|---|---|---|---|---|
| 2025 PACE NSC | 06/07/2025 | Y | 2 | 10.00 | 100% | 0% | 0% |